Introducing Hot or Not, the groundbreaking short video content-sharing platform built on the Internet Computer (ICP) blockchain. Our mission is to revolutionize social media by creating a more equitable and user-centric ecosystem where everyone can participate and thrive, regardless of their role.
Hot or Not offers a dynamic and engaging experience similar to TikTok but with an exciting twist. Through our innovative gamification features, users can vote on the trending potential of videos by selecting "Hot" or "Not" for each content piece. The power is in your hands to influence the platform's trends and discover the next viral sensation. And that's not all! Every hour, winners are rewarded with token rewards, adding an element of excitement and incentives for active participation.
By combining short videos, gamification, and the power of blockchain technology, Hot or Not occupies a unique position at the intersection of Web3, Social Media, and Gamification. We believe in empowering our users and enabling them to be an integral part of shaping the platform's success.
Since our launch, Hot or Not has experienced explosive growth, attracting 65,200+ users from over 130 countries (as of 21 May 2023). We are humbled by the overwhelming support and engagement from our community, and we're committed to continually improving our app's functionality and scalability to ensure an exceptional user experience.
We invite you to join us on this extraordinary journey and make Hot or Not a resounding success. Together, we can redefine the social media landscape and create a platform that truly represents the people's voices. Take advantage of this opportunity to be part of the next big thing in social media. Visit Hot or Not today and let's embark on this exciting adventure together!
Our vision at Hot or Not is bold and transformative. We aim to revolutionize the social media landscape by promoting an equitable and democratic ecosystem that champions freedom of expression and resists the influence of Big Tech. We believe in empowering individuals and communities to actively shape the online world while fostering a culture of respect, inclusivity, and accountability.
To bring this vision to life, we recognize the crucial importance of placing users at the heart of our platform. We are committed to creating a social media ecosystem that is truly user-driven and user-governed. This means that users will receive a fair share of the wealth generated within the ecosystem and enjoy complete control over critical aspects such as governance, content moderation, development, and management. By placing power directly into the hands of our users, we are building an ecosystem that is more equitable, transparent, and tailored to their needs.
We firmly believe that by empowering our users and fostering a strong sense of ownership, we can create a social media experience that transcends the limitations and biases of traditional platforms.
The Hot or Not project, initially called "GoBazzinga," originally started in June 2021. Prior to building on-chain, we validated the idea and marketed it twice between June 2021 and December 2021. First, we used a photo-based prototype, and then a short-video MVP built on Google Cloud Services. Both of these MVPs received significant traction in a short period of time with zero marketing spend. This provided much-needed validation for the user need and the market that the project is targeting.
After receiving sufficient validation, the first single-canister blockchain-based version of Hot or Not (previously GoBazzinga) was launched in April 2022. This iteration garnered more than 8,000 users in 6 months before being taken down.
During these 6 months, numerous user interviews were conducted at different points in time to gain feedback on how the platform and offering could be improved. This allowed us to serve the users’ needs in a more comprehensive and efficient manner. This knowledge formed the basis of the final iteration of the product, Hot or Not in its current avatar.
Hot or Not has witnessed significant growth since its launch in October 2022. Our platform has successfully attracted over 56,500 users, demonstrating a remarkable month-on-month growth rate of approximately 60%. Between On average, our users spend 16 minutes 35 seconds on the platform (in the 15-day period from 28 April 2023 to 13 May 2023).
Our users have actively embraced the platform, showcasing their creativity in over 22,800 captivating videos. Additionally, the Hot or Not Game has witnessed an astounding 863,000+ votes since its launch in April 2023, experiencing a remarkable week-on-week growth rate of 136%.